There are approximately 485 million podcast listeners worldwide, which makes it safe to say that podcasting is the next big marketing channel. Podcasts introduce you to new things and businesses that are valuable. This was a podcast that introduced me Spectrum provides one year ago.
If you’re ready to tap into the power of podcasting, the best thing is that you don’t even need your own show! You can just pitch a show with a huge audience, appear as a guest and connect with the audience. Once you join a large podcast in your industry, it becomes easy to search.
The question is, how do you get involved in these shows? In this guide, I will walk you through all the right steps to appear on a podcast with a significant audience. Let’s start
1: clear the target
This is the most important step. To create an effective strategy you must be clear on your pitching goals. Start with thinking about why you are reaching for a podcast.
What is your goal Grow your brand? Invite new customers? Drive web traffic? Become a leader or spread your message. Suppose you are a content marketing expert who speaks at digital conferences. It would be a great idea to speak on a purposeful entrepreneurial theme.
Now determine how presenting as a guest on a podcast can help attract attention to your business.
2: what is your area of expertise
The podcast you are doing should have a connection to your niche. The correct approach is to list the topics about which you feel confident.
As a marketing expert, you can talk about creative entrepreneurship or digital marketing. Make sure you have a digital presence before pitching. Most podcast hosts do their research on the guest and determine how they prove to be a valuable guest.
3: Look for Impact in Your Industry
Having a hard time below relevant podcasts for your niche? Here is a trick for you.
Those who have been in business for a while probably know some of the major influencers within their industry. These are people who often appear as guests on podcasts. To find potential shows, see the podcast that these individuals portray.
Type it into Google’s search bar:
Effect Name + Podcast
The results will be revealed, it shows that these individuals appeared. Add these show names to your spreadsheet.
4: Search shows on Spotify and iTunes
It is a time consuming process but it is worth it. Choose any streaming platform (Spotify or iTunes) and search for shows in your industry.
You may have to manually run a little Google research to learn more about podcast sites. Add related podcasts to your list.
5: Your audience
Finding a relevant podcast is half of the equation. The other half is getting to know its audience.
If you are not clear who your audience is, you want to send a pitching email that will not generate leads. Even if you are successful in blocking an opportunity, you can talk to an audience that does not engage with your topic.
6: Get your pitch script ready
Assuming that you have identified your niche and prepared a list of podcasts you want to pitch, now is the time to create a script.
Pitch on topics related to your niche. Create a number of common scripts based on the category of the podcast as well as your audience. When making a pitch, follow these tips:
- Choose a story or text and be specific about it. Listeners of podcasts like to listen to real stories because it helps them connect with others.
- Be solid about who you are and what you are bringing to the table. Do not confuse the host by including a long list of examples of why you would be a good fit for your show.
- Make a connection between the host and yourself. Tell them how you align with the goals of their podcast. This trick will definitely get their attention.
7: Start Outreaching
Typically, podcasters have a contact form on their sites. Some do not provide email on their website because they do not want to spam.
Fill out the form and wait for the response. If no email or form has been provided, the last resort is to reach them via Instagram. Before sending them to DM, check their author’s bio. Some have explicitly mentioned that they do not accept podcast pitches through DMs. In that case, be respectful.
Keep track of your outreach email and follow it from time to time.